El Row

Parsloes Park, Dagenham
Capacity: 25,000 per day

One of the most intense one-day festivals in the UK, we operated a full bar operation across site liaising with El Row's unique and innovative décor team and their multitude of blue chip drinks company sponsors.

Up to 15 bars were onsite, from general service to VIP, VVIP, backstage table service and sponsor activations.

We also provided the food and trader operation, including an exclusive VIP offering.

500 staff

325m of bars

Token payment system

Full range of drinks including draught products, cocktails and specialist spirit bars.